Archive for Duct Tape Marketing

Make A Referral Week: Amazing Guest Bloggers

John Jantsch has pulled out all the best material – some of the very best minds in marketing today are guest posting this week during “Make a Referral Week 2010“!  I have tried to keep up by alerting you on this blog to all the various posts, but John just keeps adding more.  Enjoy some rich content!

Go check out all the posts – I have put together a link of all the posts with John’s tag for “Make a Referral Week” – great stuff!

Make a Referral Week – Amazing Guest Blog Posts at Duct Tape Marketing

-Randy

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Building a Referral Engine hosted by Duct Tape Marketing

This is going to be a great webinar today – Wednesday, 3/10, Noon CST!  John Jantsch hosts this flagship webinar in the middle of “Make A Referral Week” – talking about making referrals!

The guests on the hour-long webinar are familiar to many of you:

  • Ivan Misner, founder of BNI and author Masters of Networking
  • Bob Burg, author of Endless Referrals and the Go-Givers Sell More
  • Ben McConnel, author of Creating Customer Evangelists

John hosted a similar webinar last year and I still refer to my notes from that webinar when thinking and training about referral marketing.  These guys are some of the best!

REGISTER FOR FREE

Wednesday, March 10, 2010
12:00 PM – 1:00 PM CST

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Referral Week: Word of Mouth is Still #1

What business doesn’t love WORD OF MOUTH referrals!  It remains the #1 source for most businesses and probably preferred because it is significantly less expensive than paid advertising.  But it’s not FREE.

Actually, it’s what we call “earned” – if it is “free” the connotation is that you did nothing to get the referral.  But if you give yourself credit for installing a systematic approach to referral marketing, and following through with intentionality, then sit back and say, “thank you for that referral – I earned it!”

Andy Sernovitz, founder of the Word of Mouth Marketing Association (WOMMA) and author of WOM Marketing: How Smart People Get People Talking”, visits with John Jantsch on a recent podcast all about referrals in recognition of “Make A Referral Week” (going on now!)

Have you made your referrals this week?

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David Meerman Scott’s Guest Post

David Meerman Scott has always been one of my favorite guys to read . . . his book The New Rules of Marketing and PR is my second most recommended book (see my favorite book on small business marketing!) – and I always follow David’s blog (his latest post about AA is classic DMS showcasing major blunders in business marketing) and what he’s teaching us on Twitter.

Today, David is guest posting for John Jantsch at Duct Tape Marketing’s blog – a great article to launch “Make a Referral Week” – a nationwide (or worldwide I suppose) effort to remind all of us that we need to be making more referrals!  Make your referrals today!

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