Category listing: Duct Tape Marketing
“Strategy before tactics.“
Any marketing effort will certainly fail if the business owner is consumed with figuring out the right tools or obsessing over the latest fads without first identifying the strategy first.
So before you can answer “how can I use Facebook to make money” or “should I use direct mail to reach my audience” – you must identify the strategy. The 3 key areas of your strategy include: … Continue Reading →
High-value, keyword-rich content is king to optimizing your social media presence – follow this 4-step rule:
- Content first needs to be created (can be text, video, audio podcast, etc…all great high-value content – but someone’s got to create it!)
- Launch the content in a highly-social venue (videos go to YouTube or Vimeo, photos and images go to Flickr, text goes on your blog, etc..)
- Share the content all over various social media outlets – manually posting them, auto-syncing them – whatever makes it easiest!
- Repurpose the content later when you need good material on a blog, a tweet, a Facebook status or turn them into an e-book
John Jantsch shares another great post, “5 Types of Content That Every Business Must Employ.”
Image source: bloggingjunction.com
In case you missed it – or, if you’re like me, you’d like to listen to it over and over again, below is the video archive of John Jantsch‘s webinar on the “7 Steps to Small Business Marketing Success.”
You’ll learn seven keys to running a successful marketing strategy:
- Strategy Before Tactics
- The Marketing Hourglass – producing customers who repeat and refer
- Publish Educational Content
- Total Web Presence
- Inbound Lead Generation Trio – advertising, public relations and referral marketing
- Selling is a System
- Marketing by a Calendar
-Randy,
Dallas-Fort Worth’s only Certified Duct Tape Marketing Consultant
