by Marketing Twins-Randy | Apr 7, 2008 | z1429
Does your marketing or advertising strategy assume a level of arrogance (“my strategy is good enough that the consumer should just feel compelled to stay with us”) – is your marketing strategy aimed at actually compelling consumers to approach you...
by Marketing Twins-Randy | Apr 3, 2008 | z1429
Our dear friend Pat Riddle writes in her Star-Telegram column about the Celebration Dinner for Fort Worth Christian School. My wife is the Alumna of the Year! I’m so proud of her! She was presented the award last Friday night – it was great to hear her...
by Marketing Twins-Randy | Apr 2, 2008 | Customer Service, Duct Tape Marketing, Innovation, z1429
In a challenging economic market, make your company stand out and be memorable. We talked before about being remarkable (also think: Seth Godin’s “PURPLE COW”), but the goal is to create the “HUH?” moment in the conversation – it...
