We’ve all heard about the marketing funnel but we want to introduce you to the marketing hourglass. This concept, developed by John Jantsch of Duct Tape Marketing (Randy is a DFW’s only Certified Duct Tape Marketing Consultant) literally turns the marketing funnel concept on its head. Rather than simply focusing on getting as many potential clients into your funnel in hopes to “squeeze out” a transaction, the marketing hourglass challenges that line of thinking. We believe you are ultimately working for referrals and getting repeat business from your clients.
We encourage you to download this e-book for FREE and read all about the Duct Tape Marketing Hourglass:
. . . after you read the report, you might be ready to make some changes in your marketing.