by updater | Sep 10, 2010 | Differentiation, Duct Tape Marketing
“How much do you charge?” “Your competitor will do it for $25 less, will you match that? “Why does your service cost this much when the lady down the street sells the same service for less?” I don’t know about you, but I don’t...
by updater | Sep 7, 2010 | Differentiation
During our Duct Tape Marketing coaching program going on right now, we are looking this coming week at differentiation (click link to view several past articles on the topic). As I said in one post before, quit trying to sell apples when your competition is also...
by updater | Sep 3, 2010 | Referrals
“Referrals aren’t automatic. Some business owners assume that a great product or terrific customer service will generate referrals by default. Not so.” Continue reading Michelle Davidson’s article called, “You Do Not Need a Magic Wand to Generate New...
by updater | Sep 2, 2010 | Marketing Coaching, Review
Small businesses can’t afford to ignore online review sites. CitySearch, Yelp, InsiderPages, and basic reviews consumers make on Google and Yahoo business pages – they are incredibly important to your online reputation. IMPORTANT: new customers are...
