by TheTwins | Apr 10, 2013 | Marketing Coaching, Social Media
Yesterday, I had the opportunity to speak to a group of university students about social media. One of the many great questions was about finding content. If we are supposed to create original content and curate the best content from around the web to feed our...
by TheTwins | Mar 26, 2013 | Differentiation
We have written extensively on the topic of DIFFERENTIATION. When potential customers look down the list or down the street at your competition, why would they pick you? Are you differentiating on price alone? I hope not. PRICE a lousy place on which to compete...
by TheTwins | Mar 6, 2013 | Duct Tape Marketing
When it comes to social media marketing, many businesses launch their presence on Facebook or Twitter or Pinterest with great fanfare and intention. But sadly, a few months (or even weeks) later, they give up, declaring, “this doesn’t work!” ...
