by updater | Nov 8, 2010 | Duct Tape Marketing, Social Media
Q: “What is the #1 mistake that business owners make when using social media?” I love this answer that John Jantsch, Duct Tape Marketing, gives in this interview: Not spending the time to listen first. Look, I’m all for sticking the toe in the water, but...
by updater | Nov 5, 2010 | Duct Tape Marketing
In talking with a client about generating new leads, we brainstormed about a number of tactical ideas about attracting the very best customer. But we needed to take a step back and first talk strategy. Always remember: strategy before tactics! In Duct Tape...
by updater | Nov 3, 2010 | headlines
I really am intrigued by the following article – why we as humans (and consumers) are intrigued by negative headlines – but not only intrigued, but they cause us to stop, look and listen! When you are attempting a postcard headline, an email subject line...
