Fort Worth Small Business & Duct Tape Marketing: Step 5 – Advertising, Referrals and Public Relations: Your Lead Generation Trio!

by Marketing Twins-Randy | Nov 17, 2008 | Duct Tape Marketing, Marketing Coaching, z1429

To read the previous post(s) in this series, start here: Step 1: Narrow Your Market Focus Step 2: Communicate Your Difference Step 3: Packaging Your Product Step 4: Create Marketing Materials that Educate Getting back to our series, we’re at Step5.  In order to...

Social Media Help from DUCT TAPE MARKETING

by Marketing Twins-Randy | Nov 13, 2008 | Duct Tape Marketing, Marketing Coaching, Social Media, z1429

MICROSOFT OFFICE LIVE has asked John Jantsch, creator and founder of Duct Tape Marketing, to author an e-book on how to use social media for your business.  You can download it for FREE here! If you need to get online in ’09, you’ll want to enroll for a...

David Meerman Scott: What we can learn from the Obama Campaign

by Marketing Twins-Randy | Nov 11, 2008 | Marketing Coaching, z1429

I love to read David Meerman Scott.  I read his books, check his blog regularly (via Google Reader), and I follow him on Twitter.  Regardless of your reaction to last week’s election results, in this article David offers some keen insights for small business...

Fort Worth Small Business & Duct Tape Marketing: Step 4 – Packaging Your Product

by Marketing Twins-Randy | Nov 10, 2008 | Duct Tape Marketing, Marketing Coaching, z1429

To read the previous post(s) in this series, start here: Step 1: Narrow Your Market Focus Step 2: Communicate Your Difference Step 3: Packaging Your Product When people come inspecting your product or checking out your service, what do they find?  Is it easy to...

Fort Worth Marketing Workshops – Social Media – NRH – Marketing Tools & Resources

by Marketing Twins-Randy | Nov 6, 2008 | Duct Tape Marketing, Marketing Coaching, Marketing Tool, z1429

We enjoyed meeting all those who came to the Social Media workshop at the NRH Library.  It’s always fun to see who shows up and hear all of your stories.  Remember, like we said, we believe you are a small business owner because you have visions of doing greater...

Fort Worth Small Business & Duct Tape Marketing: Step 3 – Packaging Your Product

by Marketing Twins-Randy | Nov 3, 2008 | Duct Tape Marketing, Marketing Coaching, z1429

To read the previous post(s) in this series, start here: Step 1: Narrow Your Market Focus Step 2: Communicate Your Difference Step 3: Packaging Your Product There are two elements to consider when you are dealing with packaging in your marketing system.  The most...