by updater | Jul 26, 2010 | Referrals, Workshop/Seminar
We launch 8/25 – get $250 off if you sign up by August 6th! We all want more referrals. We know we live and breathe by them. Sure there are some businesses who can survive without referrals, but they are a rare exception. Dentist, optometrists, chiropractors –...
by updater | Jul 20, 2010 | Referrals
Seth Godin wrote a while back a blog post that suggested the “death of the sales call.” In the age of social media and with a much more sophisticated consumer market, I would agree that the idea of cold calling has seen its time. John Jantsch, founder of...
by updater | Jul 12, 2010 | Duct Tape Marketing, Facebook, Referrals, Social Media
There are a number of basic realities of referral marketing. People make referrals because they need to – it’s built into who we are! If we see something we like, we tell others. Referrals are risky because I’m putting my reputation at stake –...
by updater | Jul 9, 2010 | Duct Tape Marketing, Marketing Coaching, Referrals
This week has flown by – we have been swamped with a number of projects with nonprofits – and doing a host of new customized Fan pages. Plus, our looming vacations have created deadlines that keep our nose to the grind and as a result, less blogging. If...
by updater | Jul 6, 2010 | Referrals
In his book, The Referral Engine, John Jantsch shares this story of an “odd couple” partnering together to reach local customers. John writes: “I was staying in Estes Park, Colorado, once and stopped at Coffee on the Rocks, which offered free...
