by TheTwins | Feb 1, 2012 | Marketing Coaching
John Jantsch, founder of Duct Tape Marketing, shared a thought with me recently that went something like this: “Our complimentary content should be of greater value than what our competitors are charging for.” That’s radical marketing! Are you giving...
by updater | Jan 6, 2012 | Duct Tape Marketing
“Strategy before tactics.” Any marketing effort will certainly fail if the business owner is consumed with figuring out the right tools or obsessing over the latest fads without first identifying the strategy first. So before you can answer “how can...
by updater | Dec 22, 2011 | Referrals, Review
So….I’m on vacation and traveling several hundred miles by car. I admit that I had twisted my back before the trip, but I guarantee you that the long hours sitting in the car, plus all the walking around sightseeing, almost brought me to my knees. While I...
