Content is key to marketing a small business

High-value, keyword-rich content is king to optimizing your social media presence – follow this 4-step rule: Content first needs to be created (can be text, video, audio podcast, etc…all great high-value content – but someone’s got to create it!) Launch the content in...

Shorter Names on Facebook Pages

Earvin Johnson.  Orlando Smith.  Dwayne Johnson.  Joe Jackson. These names mean anything to you?  Sure if you are a sports fanatic, you might recognize a few of them.  But let’s add their more common nicknames and see how you fair:  Magic Johnson, Tubby Smith,...

Live and Die by Referrals & Word of Mouth

Small businesses thrive on referrals and word-of-mouth.  Just about every business I speak to will say, “I live and die by referrals.” ODD OBSERVATION – I made this status update yesterday on Facebook: So I’ve included a few quick resources for...