by updater | May 3, 2010 | Duct Tape Marketing, Referrals, Workshop/Seminar
Join us Thursday night for an evening presentation by John Jantsch, founder and creator of Duct Tape Marketing. John’s new book, “The Referral Engine” launches next week – be the first in DFW to hear John’s simple and always practical...
by updater | May 3, 2010 | Duct Tape Marketing, Referrals
John Jantsch of Duct Tape Marketing rolls out book #2 next week, “The Referral Engine”. As a preview, the first chapter reveals “5 Realities of Referrals”: Reality #1: People make referrals because they need to – as John puts it,...
by updater | Apr 30, 2010 | Differentiation, Uncategorized
In reality, we all look the same. How can you expect your prospective customers to pick you when they see no obvious difference between you and your competitor? “Strawberries are strawberries, right. I’ll look for the store with the lowest price.”...
