by Marketing Twins-Randy | Mar 14, 2008 | Marketing Coaching, z1429
CEO COO CFO CMO ? This afternoon, I ran across a news release about a large national clothing giant hiring their new CMO (Chief Marketing Officer). While larger companies may have the luxury of hiring specialists to handle all-things-marketing, in most small...
by Marketing Twins-Randy | Mar 10, 2008 | Innovation, Marketing Coaching, z1429
Djimon Hounsou has starred in a number of great movies over the past 10 years, most recently starring in Blood Diamond. I was first introduced to this actor in the 1997 Spielberg movie, “Amistad”. I am also intrigued by Djimon because he was born in...
by Marketing Twins-Randy | Mar 6, 2008 | Marketing Coaching, Marketing Tool, z1429
If you are in charge of your marketing, or if you wish you had time to be more in charge of your marketing, you could check out this list of marketing tools for 2008! It’s not too late to start employing them into your marketing strategy. (if you are in the...
by Marketing Twins-Randy | Feb 18, 2008 | Duct Tape Marketing, Marketing Coaching, Ministry-NonProfit, z1429
“Business owners, non-profit leaders, and ministries often believe they can’t afford to market their organizations,” says Dr. Tara Robinson, owner and CEO of Zugunruhe Coaching. “They think marketing is too expensive or too complicated or too time...
by Marketing Twins-Randy | Feb 7, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Marketing Tool, Solutions, zBranding
Randy has asked me to weigh in on this past weekend’s Super Bowl Ads. The one ad that I enjoyed the most (and which resonated with those with whom I watched the game) was the Budweiser ad featuring Hank the Clydesdale and the famous Budweiser Dalmatian. Here’s the ad...
by Marketing Twins-Randy | Feb 6, 2008 | Advertising, Duct Tape Marketing, Marketing Coaching, Solutions, Survey, z1429
Here’s the FedEx commercial: In a long line of effective Super Bowl ads, the FedEx ad agency of BBDO/New York (19 years and running for FedEx!) has produced another great ad: 1. HUMOR: This is probably the most common element among all the ads, but it works....
