Make the Mundane Different

During our Duct Tape Marketing coaching program going on right now, we are looking this coming week at differentiation (click link to view several past articles on the topic). As I said in one post before, quit trying to sell apples when your competition is also...

Differentiation: Do You Look Like Everyone Else?

Do you stand out in the crowd?  Do you look like everyone around you?  Are you remarkable enough that your customers are making remarks about you to their friends?  One of the death nails of any organization is to simply look like everyone else.  Your prospective...